Promotional products have become the thing of today. They are a crucial element in both inbound and outbound marketing strategies and a great way to increase brand recognition. When chosen carefully, the right kind of giveaways can leave a long-lasting impact on the recipients’ minds and keep your business on top of their reasons for years to come. Marketers spend days or months researching what promotional items they should use for their next campaign. It is because the promo products are of great help when you need to attract your potential customers and if you wish to sustain the existing client base.
Some major studies have shown a significant increase in customers dealing with the brand after receiving promo items. Moreover, more than 70% of consumers could recall the name of the brand from whom they received a free product in the past year. Considering that investing in promo giveaways is a smart investment. Even if it doesn’t yield any immediate result, it will surely strengthen your brand recall ability and generate better outcomes in the coming times. There are many tried and tested promotional products, but few have become universally successful. They are –
Pens and Notepads
These have been the most cost-effective promotional instruments used by marketers to date. They serve the highest utility, and everyone in the industry uses it. However, since they are simple items, the advertisers often don’t pay much heed while ordering them and forget that the clients nowadays are smart enough and would never value cheap writing instruments or journals. Pens and notepads are inexpensive compared to other promo materials, but it doesn’t mean they have to be of low quality. So, always buy comfortable and good-quality pens and notepads for giveaways.
Tech Gadgets
Technology products (USB Drives, Bluetooth speakers, Power Banks, Headphones, etc.) are a great choice for your tech-savvy audience. They are instrumental and cherished by the majority of recipients. You will leave a lasting impression by using them as corporate events and tradeshows giveaways. Using tech-related items is also required to show that your company keeps pace with the changing market trends and is not trapped in the past. Different gadgets are available at different prices, and you can choose amongst them, keeping your budget and target audience in mind.
Apparels
Clothing is a necessity of life, and investing in branded apparel for your clients is always a wise idea. Available in a wide range of options, any businessinessuse clothing active from the industry they are operating in. Some popular promotional apparel items are t-shirts, vests, polo shirts, jackets, sweatshirts, caps, etc. You need to incorporate your business logo with the apparel design, and you can advertise your business effectively. When it comes to choosing promo products, literally sky is the limit. You have to consider the budget and then explore the options that fit your price range.
