Promotional products have become the thing of today. They are a crucial element in both inbound and outbound marketing strategies and a great way of increasing your brand recognition. When chosen carefully, the right kind of giveaways can leave a long-lasting impact in the minds of the recipients and keep your business on top of their minds for years to come.
The marketers spend days or even months researching what kind of promotional items they should use for their next campaign. It is because the promo products are of great help when you need to attract your potential customers and also if you wish to sustain the existing client base.
Some major studies have shown a significant increase in the number of customers dealing with the brand after receiving promo items. Not only this, more than 70% of consumers could recall the name of the brand from whom they received a free product in the past year.
Considering that, investing in promo giveaways is a smart investment. Even if it doesn’t yield any immediate result, it will surely strengthen your brand recallability and generate better outcomes in the coming times.
There are many tried and tested promotional products, but few have become universally successful. They are –
Pens and Notepads
These have been the most cost-effective promotional instruments used by marketers till date. They serve the highest utility and every single individual in the industry uses it. However, since they are simple items, the advertisers often don’t pay much heed while ordering them and forget that the clients nowadays are smart enough and would never value cheap writing instruments or journals.
Pens and notepads are inexpensive in comparison to other forms of promo materials, but it doesn’t mean that they have to be of low quality. So, always buy comfortable and good quality pens and notepads for giveaways.
Technology products (USB Drives, Bluetooth speakers, Power Banks, Headphones, etc.) are a great choice for your tech-savvy audience. They are highly useful and cherished by majority of recipients. You are bound to leave a lasting impression by using them as giveaways at corporate events and tradeshows.
Using tech-related items are also required to show that your company is keeping pace with the changing market trends and not trapped in the past. Different gadgets are available at different prices and you can choose amongst them keeping your budget and target audience in mind.
Clothing is a necessity of life and investing in branded apparel for your clients is always a wise idea. Available in a wide range of options, apparels can be used by any business, irrespective of the industry they are operating in.
Some of the popular promotional apparel items are t-shirts, vests, polo shirts, jackets, sweatshirts, caps, etc. You just need to incorporate your business logo with the design of the apparel and you can advertise your business effectively.
When it comes to choosing promo products, literally sky is the limit. You have to consider the budget in hand and then explore the options that fit your price range.