Organic may be the buzzword in the wellbeing industry; however, no longer all organic is organic. “The principal mission in the natural and natural wellbeing industry is instructing customers about the advantages of using a hundred percent natural merchandise. How you consume impacts you; further, what you follow to your body is absorbed and slowly starts offevolved collecting in tissues,” says Shubhika Jain, Co-founder of RAS Luxury Oils.
RAS Luxury Oils claims that its merchandise is crafted from ingredients that can be only natural, vegan, and cruelty-loose and are freed from artificial fragrances, components, alcohol, wax, silicone, and parabens. Shubhika highlights that the logo uses organic crucial oils and bloodless-pressed virgin oils to provide customers the great therapeutic-grade oils. The beauty and wellbeing emblem gives face, frame, body polishes, natural critical oils, pure plant oils, face & body spritz, and miniatures.
The brand caters to spot clients, pleasing individualistic tastes. RAS distributes, advertises, and markets the goods through selective 5-big name accommodations and salons. RAS merchandise is available on the costly spas of St. Regis Hotel in Mumbai, Four Seasons Hotel Mumbai, Park Hyatt Hyderabad, Mirrors & Within- UB City Mall Bengaluru, and Shangri-La Bengaluru. The brand is likewise within the B2B area. It manufactures merchandise with elements from its cultivation, an oil extraction unit, and an R&D lab in Raipur, Chhattisgarh.
Focusing on satisfactory merchandise
“Ours is a completely vertically incorporated process. Cultivation, oil extraction, formula, bottling, packaging, delivery, advertising, etc. – all in-house. We are the first farm-to-face undertaking in India,” Shubhika claims. In an endeavor to offer notable merchandise, the splendor and wellbeing agency has a vertically included system from cultivation to grease extraction, handy blending in small batches in its DSIR-permitted lab in Raipur to bottling after a high-quality test. This gives the organization maximum control over the pleasantness of merchandise. The uncooked materials are grown in their circle of relatives property or ethically sourced (honest exchange) from farmers worldwide.
A circle of relatives-subsidized challenge
Shubhika (23), an alumnus of Lady Shri Ram College, joined her family business in 2015. She looked after the aromatic oil division with the prevailing farms and oil extraction units. Sangeeta, 50, Shubhika’s mom, is the Co-founder and notion at the back of the logo. Her passion for plants and gardening led her to set up her own garden center and nursery, The Mango Tree. She also set up a pc center and an Abacus mastering center for youngsters in the early 2000s. Shubhika says: “I was searching out high-performance, completely herbal, preservative-free, vegan skincare merchandise for my mother and clearly couldn’t locate one. It struck me that no emblem in India focuses on organic, luxury oil-primarily based skincare and wellness products, manufactured using them from farm to bottle.”
She and her mother used to create a few concoctions for private use. This made them realize they wanted a brand to give the client one hundred percent herbal merchandise. The mom-daughter duo began product improvement in their R&D Lab with the prevailing group of scientists to create herbal and organic skincare/wellbeing products. For this, they leveraged robust studies and their presence in the industry as manufacturers and providers of raw substances to many manufacturers in India and abroad in the wellness and skincare area.
Vertically included manner
Shubhika feels their emblem’s USP is that the goods are hand-crafted in their vertically included farm: cultivation, oil extraction, formulation, bottling, packaging, delivery, and advertising and marketing. “My mom and I have attended various meetings on aromatherapy and skincare and brought guides to research greater,” she says. Apart from that, the duo participates in exhibitions and expos in India and abroad to maintain pace with the present-day traits in natural skincare, cultivation, and alertness.
Shailendra Jain, fifty-one, Shubhika’s father, is the advisor to RAS Luxury Oils. Shailendra, a businessman with a heritage inside the training zone (because of the Secretary of Mahanadi Education Society with RITEE Group of Institutes, he enables in strolling seven faculties and an afternoon boarding college in Raipur) and agri-biotechnology, defines the roadmap for era and enterprise in Raipur. He led the improvement of ABLR (Adithya Biotech Lab & Research). He transitioned a plant tissue tradition laboratory into the various discipline of plant biotechnology like Aditya Seeds, ABOARD – R&D Unit, Aditya Aroma, and Aditya Fiber. Suramya, 21, Shubhika’s more youthful sister, analyzes the layout inside the UK and is the emblem’s innovative director. She appears after the social media and content material introduction.
Plans for the future
Launched in advance this 12 months, Shubhika highlights that the logo has been targeting tie-us with luxury 5-big name motels and hopes to generate giant sales by using the give up of FY 17-18. The bootstrapped startup is subsidized with the aid of a team of 15 human beings, which include manufacturing, management, advertising, net, and R&D. The logo goals are to tie up with JW Marriott & Ritz Carlton Bengaluru, JW Marriott Delhi, Roseate House Delhi, Grand Hyatt Kochi, Grand Hyatt Mumbai, and additionally in Grand Hyatt Hong Kong and Four Seasons Hong Kong.
“Our emblem has acquired appropriate traction with many repeats and constant customers who love our merchandise. We have grown to three international locations – India, Hong Kong, and Dubai – and have expanded our retail channels. We have additionally participated in International Organic and Beauty Expos in Hong Kong and Dubai and are expanding our presence nicely,” Shubhika famous. Apart from offline, the emblem likewise targets building a sturdy online presence and is on famous online portals like Nykaa and Amazon India in conjunction with its exit.
