Organic may be the buzzword in the wellbeing industry, however, no longer all organic is really organic.
“The principal mission in the natural and natural wellbeing industry is instructing customers about the advantages of the use of a hundred percent natural merchandise. Just how what you consume impacts you; further, what you follow to your body is absorbed and slowly starts offevolved collecting in tissues,” says Shubhika Jain, Co-founder of RAS Luxury Oils.
RAS Luxury Oils claims that its merchandise is crafted from ingredients which can be only natural, vegan, cruelty-loose, and are freed from artificial fragrances, components, alcohol, wax, silicon, and parabens.
Shubhika highlights that the logo makes use of organic crucial oils and bloodless-pressed virgin oils to provide customers the great therapeutic grade oils.
The beauty and well-being emblem give face oils, frame oils, body polishes, natural critical oils, pure plant oils, face & body spritz, and miniatures, among others.
The brand caters to a spot clients, pleasing individualistic tastes. RAS is distributing and advertising and marketing the goods thru selective 5-big name accommodations and salons. RAS merchandise is available on the costly spas of St. Regis Hotel in Mumbai, Four Seasons Hotel Mumbai, Park Hyatt Hyderabad, and Mirrors & Within- UB City Mall Bengaluru, and Shangri-La Bengaluru.
The brand is likewise within the B2B area as it manufactures merchandise with elements from its very own cultivation in conjunction with an oil extraction unit and R&D lab in Raipur, Chhattisgarh.
Focusing on satisfactory merchandise
“Ours is a completely vertically incorporated process. The cultivation, oil extraction, formula, bottling, packaging, delivery, advertising and many others. – it’s all in-house. We are the first farm-to-face undertaking in India,” Shubhika claims.
In an endeavor to offer notable merchandise, the splendor and well-being agency has a totally vertically included system from cultivation to grease extraction handy blending in small batches in its personal DSIR-permitted lab in Raipur, to bottling after a high-quality test. This gives the organization maximum control over the pleasant of merchandise. The uncooked materials are grown in their circle of relatives property or ethically sourced (honest exchange) from farmers throughout the globe.
A circle of relatives-subsidized challenge
Shubhika (23), an alumnus of Lady Shri Ram College, joined her own family business in 2015. She looked after the aromatic oil division with the prevailing farms and oil extraction unit.
Sangeeta, 50, Shubhika’s mom, is the Co-founder and notion at the back of the logo. Her passion for plants and love for gardening led her to set up her own garden center and nursery, The Mango Tree. She additionally had set up a pc center and an Abacus mastering center for youngsters inside the early 2000s.
Shubhika says: “I was searching out high-performance completely herbal, preservative-free, vegan skin care merchandise for my mother and clearly couldn’t locate one. It struck me that there’s no emblem in India that focuses on organic, luxury oil-primarily based skin care and wellness products, manufactured by means of them from farm to bottle.”
She and her mother used to create a few concoctions for private use. This made them realize they want for a brand that would give the client one hundred percent herbal merchandise. The mom-daughter duo began product improvement in their R&D Lab with the prevailing group of scientists to create herbal and organic skin care/well-being products.
For this, they leveraged strong studies and their present presence in the industry as manufacturers and providers of raw substances to many manufacturers inside the wellness and skin care area in India and abroad.
Vertically included manner
Shubhika feels their emblem’s USP is that the goods are hand-crafted in their vertically included farm: cultivation, oil extraction, formulation, bottling, packaging, delivery, and advertising and marketing.
“Both me and my mom have attended various meetings on aromatherapy, skincare and brought guides to research greater,” she says.
Apart from that, the duo participates in exhibitions and expos in India and abroad to maintain pace with the present day traits in natural skincare, cultivation, and alertness.
Shailendra Jain, fifty-one, Shubhika’s father is the advisor to RAS Luxury Oils. Shailendra, a businessman with a heritage inside the training zone (because of the Secretary of Mahanadi Education Society with RITEE Group of Institutes, he enables in strolling seven faculties and an afternoon boarding college in Raipur) and agri-biotechnology, defines the roadmap for era and enterprise in Raipur.
He led the improvement of ABLR (Adithya Biotech Lab & Research) and transitioned a plant tissue tradition laboratory into the various discipline of plant biotechnology like Aditya Seeds, ABOARD – R&D Unit, Aditya Aroma, Aditya Fiber.
Suramya, 21, Shubhika’s more youthful sister, is analyzing layout inside the UK and is the emblem’s innovative director. She appears after social media and content material introduction.
Plans for the future
Launched in advance this 12 months, Shubhika highlights that the logo has been targeting tie-us with luxury 5-big name motels and hopes to generate giant sales by using the give up of FY 17-18.
The bootstrapped startup is subsidized with the aid of a team of 15 human beings, which include in manufacturing, management, advertising, net, and R&D. The logo goals to tie up with JW Marriott & Ritz Carlton Bengaluru, JW Marriott Delhi, Roseate House Delhi, Grand Hyatt Kochi, Grand Hyatt Mumbai, and additionally in Grand Hyatt Hong Kong and Four Seasons Hong Kong.
“Our emblem absolutely has acquired appropriate traction with many repeats and constant customers who love our merchandise. We have grown to three international locations – India, Hong Kong, and Dubai – and are expanding our retail channels. We have additionally participated in International Organic and Beauty Expos in Hong Kong and Dubai, and are expanding our presence the world over as nicely,” Shubhika famous.
Apart from offline, the emblem is likewise targeting building a sturdy online presence and is present on famous online portals like Nykaa and Amazon India, in conjunction with its own portal.