Shut Up and Blog Already

11 Mins read

You know you ought to do it. You realize different those who do, and they make it look so clean. And yet you can not think of something extra intimidating than staring at a blank page and a blinking cursor.

You can locate motives all day long to rationalize why you haven’t but started out your own blog, however, none of these justifications are going to help your enterprise grow.


It’s time to forestall being your own worst enemy and begin knowledge why the excuses which can be preserving you again are all in your head.

1. I’m no longer a writer.

So you’re no longer a creator – at the least no longer by using an exchange. Big deal! Neither are many very a hit bloggers. They’re marketers, artists, community activists, foodies, mothers or even CEOs. Instead, what they have got in common is passion.

A blogger’s motive first and a primary is to entertain and interact. If your punctuation is much less than ideal or your sentence shape leaves some thing to be favored, no person goes to report you to the grammar police. But if there is no conviction at the back of your words, nobody goes to make investments their time in analyzing your blog week after week.

Your writing style should be smooth and informal. Don’t method the undertaking of creating a put up like you are writing a studies paper. Instead, imagine you are sitting right down to sprint off a brief electronic mail in reaction to a person who has asked you a query approximately your preferred topic. Keep your entry short and conversational. When you’ve got completed writing, examine you publish aloud to yourself. If you trip over words or terms because they sense unnatural or clunky, cross lower back and simplify them.

Always take into account that what you’ve got to mention is some distance extra crucial than the mechanics of the way you assert it. No one is grading your weblog with purple pen in hand. Authenticity and character count ways extra than perfection any day of the week. Just lighten up and let your own voice come via. Not simplest will this make your writing extra approachable, it’s the very basis of building credibility and trust. After studying one post, your readers have to sense as if they’ve met you; if they retain to comply with your weblog over time, they should feel as although you’re a familiar buddy.



2. I’m not a fashion designer or a programmer.

Stop proper there. Nope – now not some other word.

Can you operate a word processor? Can you open a web browser window? Can you connect a file or a photograph to an electronic mail? If you responded “yes” to all 3 of those questions, then congratulations, my buddy, you have got all of the technical and artistic know-how you need to be a blogger!

There’s no cause to permit technophobia to keep you returning from reaping the benefits of blogging – no longer whilst you can take gain of user-pleasant, do-it-your self-gear like Google’s Blogger.

Blogger is designed to offer all and sundry the electricity to post. The interface is so intuitive and easy to navigate that you can have your blog up and stroll in only mins, and first-class of all, it might not price you a dime. Simply choose from an assortment of templates, pick your preferred mixture of colors and fonts and away you move.

Creating posts is straightforward, too, and you can even enhance them with links, pictures, and video. You also can assign each article to a topic category of your deciding on to assist your readers to discover related content consistent with their precise interests.


Of path, you’ll get a good greater go back on your time and effort in case your weblog is hosted on your very own internet site, due to the fact that your traffic can read your contemporary entries and peruse your information with out ever leaving your number one web page. Still, there may be no cause for a problem. Simply associate with a very good web development company that allows you to combine your weblog into your present internet site in a way it really is constant with your logo and provide a content management machine it truly is simply as smooth to apply as any of the loose do-it-your self-tools.

No matter which approaches you pick, you may be amazed to find how easy it is to get your weblog up and jogging and the way little time it takes to submit new content material.

3. I wouldn’t recognize in which to start.

One of the great things about blogging is the fluidity and versatility of the medium. As a blogger, you’re your personal writer, editor, and publisher. That approach that there are not any hard-and-speedy rules to which you have to adhere. Think of your blog as a clean canvas that is ready to be able to upload color, form, and texture.

There are many one of a kind approaches you can approach running a blog – each one among them just as valid as the subsequent. You would possibly select to use your weblog as a platform for reporting enterprise information and forecasting trends, for supplying useful recommendation and the way-to or for journaling your non-public experiences as a way to assist others who are trying to reap similar desires. Some very famous blogs like Catalog Living are nothing greater than an ongoing collection of snap shots with funny captions.

One of the high-quality methods to get began is not by means of writing in any respect. Instead, it’s through reading. If you’re severely considering beginning your own blog, you need to make a factor of analyzing different blogs each day – blogs that communicate approximately topics that relate to your business and industry, blogs written by way of your competitors and even blogs that have nothing to do with your precise subject however which you find fun and unique no matter the subject depend.

Subscribe to the RSS feeds for these blogs and set apart a couple of minutes each day to test via the brand new posts. You don’t want to study each access, simply those that strike you as maximum thrilling.

Look for commonalities some of the blogs you read every day for pride. What do you enjoy about them most? When you find an article which you can not prevent analyzing, take a moment to investigate why it is so compelling. Is it the writer’s voice, their unique approach to their selected topic or the way they have got prepared their argument? Pay attention as well to the headlines that seize your eye and reflect on consideration on what makes them charming. Over time, as you assimilate those observations, you’ll reap clarity about what you need your weblog to be and the way to craft posts so that it will keep your readers hooked.

Four. I don’t have time.

Blogging is a medium created with the aid of and for the culture of the Web, that’s one wherein attention is always at a top rate. As a result, it’s miles the perfect facts change platform for the time-starved – both author and reader.

Blogging is not an exercise in filling up a web page. More than newspapers, extra than magazines and more than alternate journals, running a blog is ready specificity. Your process is to take one very narrowly defined subject matter and placed your precise stamp on it.

Some of the satisfactory, maximum powerful we blog posts also are the shortest. One of our favorite bloggers is Seth Godin.

His entries are hardly ever more than 5 or six quick paragraphs in length (some are as quick as 5 sentences), however, each closing one in every of them hits home. We have dedicated followers of his weblog because we understand that during the exchange for only some minutes of our time every day, we’re going to walk away with profound insights that inspire us or reinforce our notion inside the way we do business.

Blogging isn’t your full-time task, nor ought to it’s, so observe Seth’s example. Use the time you do ought to string together some sentences, but make each one in every of them matter. Keep your topics targeted and your factors sharp. Short, compelling posts will make your paintings as a blogger manageable while maintaining your readers coming returned for more.

Also, remember that writing is like walking. The first time you strap on a couple of shoes and hit the pavement, each step is painful and every breath is labored. But the more you do it, the extra handy it will become. Whereas as soon as you might have the idea you would in no way complete a full lap around the block, quickly you’re taking on a 5k as even though you have been a runner all your lifestyles.

The same precept holds real for writing. With exercise, you will get better and faster. It might take you or 3 hours to put in writing your first access, however, after you get a few under your belt, you’ll find you may crank out a submit in only an hour, 1/2 an hour or maybe 20 mins. The creative method that at first feels arduous and awkward will quickly turn out to be routine and, accept as true with it or no longer, even exciting.

5. I do not have some thing interesting to mention.

Don’t think of your blog as a podium; consider it as the microphone at the center of a metropolis corridor assembly. You aren’t there to deliver a monologue; you’re there to begin the communication. Your activity isn’t always to sell; it is to educate, tell, entertain, excite and initiate idea at the same time as leaving room for others to join the discussion.

Here’s a piece of age-vintage writing advice: Write approximately what you realize.

When you write about what you understand, you will write with passion and authority. Your writing style might be greater herbal and conversational, now not like you are writing a time period paper. You’ll have the confidence to make large, ambitious statements, and you’ll in no way run out of things to mention.

Here’s a piece of new-age blogging recommendation: Write approximately what you realize, but do it in a manner that’s one of a kind from each person else. With hundreds of thousands and thousands of blogs in the global, it’s probably there are many others that cover the same standard difficulty depend as yours will. What will set you apart is the way you observe your unique cache of enjoying, information and angle to that difficult to create unique content material that is useful and interesting for your readers.

Let’s say you run a bakery. Baking is a technology, and you’re an expert in that science. As a result, you’ve got an infinite source of fabric. How many humans apprehend the basics of baking a fundamental pie crust? How many would really like to know how to utilize that bread device that is been amassing dirt in the cabinet for the reason that their wedding ceremony shower? Are there different blogs in the world about baking? Of direction. But none of them have your wonderful voice, your unique enjoy and your person factor of view.

Maybe you personal the neighborhood coffee save. Nowhere is it written in stone that you need to write about espresso. Your weblog will be about the community you serve – what’s taking place, the problems human beings are involved approximately and the events that are occurring around you. For you, a submit might be nothing extra than a group of photographs from the community chili cook dinner-off. Does that have some thing to do with what you promote? Nope! Are people interested by it? You bet! The loyal nearby following you can build with this sort of blog is some thing that even Starbucks or Dunkin’ Donuts could envy.

6. I can not come up with enough true thoughts to hold it going.

If you take a seat down in front of a blank page and wait for great ideas to come back, probabilities are, they won’t. You’ll just locate yourself gazing the cursor, tension constructing because the mind ticks away. Instead, to be a hit blogger, you ought to be continuously mining the sector around you for an idea.


Just as studying other blogs let you broaden your voice and sharpen your point of view, it’s also a bottomless wellspring of creative fuel.

As you browse through your RSS feeds, you may stumble upon an article which you disagree with absolutely. Why not proportion your take at the challenge? Or perhaps you encounter an interesting commentary and find a way to tailor it to be relevant and relatable to your specific audience. You might even locate thoughts unfold across four or 5 exceptional articles that you could weave collectively right into a comprehensive how-to manual to your readers.

No depending on the source, you may probably locate that concept hardly ever moves at your comfort when you have time to sit down and write a put up. To make sure you by no means permit a terrific idea go to waste, maintain a walking idea log. This would not have to be something formal – just a simple text record or even a handwritten magazine will do. The maximum important requirement is that it may be saved inside clean reach always.

Jot down any and every idea as it involves you, even if it’s not absolutely developed. Include the link to the object that inspired you and makes a few primary notes about what you need to mention at the difficulty to help jog your reminiscence later. When it comes time to write your subsequent submit, honestly choose a topic from the list and pick up in which your notes left off. You’ll by no means find yourself wasting your treasured running a blog time just hoping and praying to land on a fantastic idea.

7. No one will examine it besides.

For some time, it would sense like you are talking to an empty room. You’ll be tempted to throw your fingers up and end, however, do not.

Persistence is your pal. Successful bloggers stick it out.

You need to start with affordable expectations and realize that it’d take a 12 months or more to build a following. However, even whilst your readership is low, your efforts aren’t in useless.

Think of your initial weeks and months of writing as laying the muse for your blog. Your first entries may be essential in setting up who you are and what you stand for. You’ll in all likelihood locate your self-referencing those foundational posts time and again, and via linking lower back to older articles, you’ll encourage new traffic to delve into your records and notice what else they could have neglected.

It’s additionally critical to understand that your job isn’t always accomplished while you hit the post button. Traffic constructing is just as a lot part of running a blog as research and writing. Post links to your present day content material on social networks like Facebook and Twitter. Also, make certain to encompass social media badges to your posts to make it smooth for your readers to share content that they prefer with their buddies and followers.

Another manner to convey extra eyes for your blog is with the aid of turning into an energetic player in the community that exists around your topic. As you are scanning through your RSS feeds every day, look for possibilities to submit insightful remarks with links lower back in your blog while applicable. You should also approach the proprietors of greater well-installed blogs and volunteer to put in writing a visitor publish, so one can give you exposure to their normal readers. Likewise, invite other bloggers to write for you. They’ll sell their gig, and you may benefit from their connections.

Finally, remember the fact that blogging isn’t just a numbers recreation. If the reason of your weblog is to help your commercial enterprise develop, it’s not about the volume of readers but the first-class of your readership. Are you reaching individuals who might have a need for your product or service? Are those readers actively engaged? Do they make a point of studying each and each new put up? Are they sharing your content material with their circles of friends? A small community of devoted fans who in shape inside your target market and evangelize for you is a good deal more precious than thousands of disengaged subscribers who may handiest on occasion examine your articles and could never purchase from you.

Sit down. Start typing.

You’ll in no way weblog if you don’t try. Start studying. Start writing.

Before you post whatever, ask friends, colleagues, and mentors to review your drafts and come up with their input. Your preliminary attempts may additionally never even see the mild of day, but it truly is okay. These exercise runs will help you dirt off your writing capabilities, outline your content area of interest and get the thoughts flowing. As you still expand relevant, unique content material, through the years you’ll find out that you have grown to be a relied on a voice of authority for the tribe of individuals who share an ardor for what you do.

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