Shut Up and Blog Already

10 Mins read

You know you ought to do it. You realize that you are different from those who do, and they make it look so clean. And yet, you can not think of something extra intimidating than staring at a blank page and a blinking cursor. You can locate motives all day long to rationalize why you haven’t started your blog. However, none of these justifications are going to help your enterprise grow. It’s time to forestall being your worst enemy and begin knowing why the excuses that can be preserving you again are all in your head.

1. I’m no longer a writer.

So you’re no longer a creator – at the least, no longer by using an exchange. Big deal! Neither are many very hit bloggers. They’re marketers, artists, community activists, foodies, mothers, or CEOs. Instead, what they have got in common is passion. A blogger’s motive, first and primary, is to entertain and interact. If your punctuation is much less than ideal or your sentence shape leaves something to be favored, no person goes to report you to the grammar police. But if there is no conviction at the back of your words, nobody goes to invest time in analyzing your blog week after week.

Your writing style should be smooth and informal. Don’t method the undertaking of creating a put up like you are writing a studies paper. Instead, imagine you are sitting right down to sprint off a brief electronic mail in reaction to a person asking you a query about your preferred topic. Keep your entry short and conversational. When you’ve completed writing, examine yourself and publish it aloud. If you trip over words or terms because they sense unnatural or clunky, cross your lower back and simplify them.


Always consider that what you’ve got to mention is some distance extra crucial than the mechanics of how you assert it. No one is grading your weblog with a purple pen in hand—authenticity and character count ways extra than perfection any day of the week. Just lighten up and let your voice come via. Not simplest will this make your writing extra approachable, but it’s the very basis of building credibility and trust. After studying one post, your readers have to sense they’ve met you; if they comply with your weblog over time, they should feel like you’re a familiar buddy.


2. I’m not a fashion designer or a programmer.

Stop properly there. Nope – now, not some other word. Can you operate a word processor? Can you open a web browser window? Can you connect a file or a photograph to an electronic mail? If you responded “yes” to all 3 of those questions, congratulations, my buddy, you have all of the technical and artistic know-how you need to be a blogger!

There’s no cause to permit technophobia to keep you returning from reaping the benefits of blogging – no longer while you can take gain of user-pleasant, do-it-your-self-gear like Google’s Blogger. Blogger is designed to offer all and sundry the electricity to post. The interface is so intuitive and easy to navigate that you can have your blog up and stroll in only mins, and first-class of all, it might not price you a dime. Choose from an assortment of templates, pick your preferred mixture of colors and fonts, and away you move. Creating posts is straightforward, too, and you can even enhance them with links, pictures, and videos. You can also assign each article to a topic category to help readers discover related content consistent with their interests.

Of path, you’ll get a greater go back on your time and effort if your weblog is hosted on your own internet site because your traffic can read your contemporary entries and peruse your information without ever leaving your number one web page. Still, there may be no cause for a problem. Associate with an excellent web development company that allows you to combine your weblog into your present internet site in a way it is constant with your logo and provides a content management machine; it truly is simply as smooth to apply as any other of the loose do-it-your self-tools. No matter which approaches you pick, you may be amazed to find how easy it is to get your weblog up and jog and how little time it takes to submit new content material.

3. I wouldn’t recognize where to start.

One of the great things about blogging is the fluidity and versatility of the medium. As a blogger, you’re your writer, editor, and publisher. That approach is that there are no hard-and-speedy rules to which you must adhere. Think of your blog as a clean canvas ready to upload color, form, and texture. There are many one-of-a-kind approaches to running a blog – each just as valid as the subsequent. You could select to use your weblog as a platform for reporting enterprise information and forecasting trends, supplying useful recommendations and the way-to, or journaling your non-public experiences to assist others trying to reap similar desires. Some famous blogs like Catalog Living are nothing greater than an ongoing collection of snapshots with funny captions.

One of the high-quality methods to get begun is not utilizing writing in any respect. Instead, it’s through reading. Suppose you’re severely considering starting your blog. In that case, you need to analyze different blogs each day – blogs that communicate approximately topics that relate to your business and industry, blogs are written by way of your competitors. Even blogs that have nothing to do with your precise subject, however, you find fun and unique no matter the issue, depends. Subscribe to the RSS feeds for these blogs and set apart a couple of minutes each day to test the brand-new posts. You don’t want to study each access, simply those that strike you as maximum thrilling.

Look for commonalities in some blogs you read daily for pride. What do you enjoy about them most? When you find an article that you can not prevent analyzing, please take a moment to investigate why it is so compelling. Is it the writer’s voice, unique approach to their selected topic, or how they have prepared their argument? Pay attention as well to the headlines that seize your eye and reflect on consideration on what makes them charming. Over time, as you assimilate those observations, you’ll reap clarity about what you need your weblog to be and the way to craft posts so that it will keep your readers hooked.

4. I don’t have time.

Blogging is a medium created with the aid of and for the Web’s culture, wherein attention is always at a top rate. As a result, it’s miles the perfect facts change platform for the time-starved author and reader. Blogging is not an exercise in filling up a web page. Running a blog is ready specificity more than newspapers, extra than magazines, and more than alternate journals. Your process is to take one very narrowly defined subject matter and place your precise stamp on it. Some of the satisfactory, maximum-powerful blog posts also are the shortest. One of our favorite bloggers is Seth Godin.

His entries are hardly ever more than five or six quick paragraphs in length (some are as fast asfive5 sentences). However, each closing one in every one of them hits home. We have dedicated followers of his weblog because we understand that during the exchange for only some minutes of our time daily, we will walk away with profound insights that inspire us or reinforce our notion of how we do business. Blogging isn’t your full-time task, nor ought it be, so observe Seth’s example. Use the time you do ought to string together some sentences, but make each one in every one of them matter. Keep your topics targeted and your factors sharp. Short, compelling posts will make your paintings as a blogger manageable while keeping your readers returning for more.

Also, remember that writing is like walking. The first time you strap on a couple of shoes and hit the pavement, each step is painful, and every breath is labored. But the more you do it, the extra handy it will become. Whereas as soon as you might have the idea, you would in no way complete a full lap around the block, quickly, you’re taking on a 5k even though you have been a runner all your life. The same precept holds real for writing. With exercise, you will get better and faster. It might take you or 3 hours to write your first access; however, after you get a few under your belt, you may crank out a submission in only an hour, 1/2 an hour, or maybe 20 mins. At first, the creative method feels arduous and awkward and will quickly become routine and accepted as true or no longer exciting.

5. I do not have something interesting to mention.

Don’t think of your blog as a podium; consider it the microphone at the center of a metropolis corridor assembly. You aren’t there to deliver a monologue; you’re there to begin the communication. Your activity isn’t always to sell; it is to educate, tell, entertain, excite,e and initiate ideas while leaving room for others to join the discussion. Here’s some age-vintage writing advice: Write approximately what you realize. When you write about what you understand, you will register with passion and authority. Unlike writing a time period paper, your writing style might be more herbal and conversational. You’ll have the confidence to make large, ambitious statements and never run out of things to mention.

Here’s a new-age blogging recommendation: Write approximately what you realize, but do it in a manner that’s one of a kind for each person else. With hundreds of thousands and thousands of blogs globally, many others probably cover the same standard difficulty depending on your will. How you observe your unique cache of enjoying, information, and angle to that difficult-to-create special content material that is useful and interesting for your readers will set you apart.

Let’s say you run a bakery. Baking is a technology, and you’re an expert in that science. As a result, you’ve got an infinite source of fabric. How many humans apprehend the basics of baking a fundamental pie crust? How many would like to know how to utilize that bread device that is amassing dirt in the cabinet because of their wedding ceremony shower? Are there different blogs in the world about baking? Of direction. But none of them have your wonderful voice, unique enjoyment, and factor of view.

Maybe you personal the neighborhood coffee save. Nowhere is it written in stone that you need to write about espresso? Your weblog will be about the community you serve – what’s taking place, the problems human beings are involved in approximately, and the events around you. For you, a submission might be nothing extra than a group of photographs from the community chili cook dinner-off. Does that have something to do with what you promote? Nope! Are people interested in it? You bet! The loyal nearby following you can build with this sort of blog is something that even Starbucks or Dunkin’ Donuts could envy.

6. I can not come up with enough true thoughts to hold it going.

If you sit in front of a blank page and wait for great ideas to come back, the probability is they won’t. You’ll locate yourself gazing at the cursor, tension constructing because the mind ticks away. Instead, to be a hit blogger, you should continuously mine the sector around you for an idea.

Just as studying other blogs let you broaden your voice and sharpen your point of view, it’s also a bottomless wellspring of creative fuel. As you browse your RSS feeds, you may stumble upon an article with which you absolutely disagree. Why not proportion your take on the challenge? Or perhaps you encounter an interesting commentary and find a way to tailor it to be relevant and relatable to your specific audience. You might even locate thoughts unfold across four or five exceptional articles that you could weave collectively into a comprehensive how-to manual for your readers.

No, depending on the source, you may probably locate that concept hardly ever moves in your comfort when you have time to sit down and write a put-up. To ensure you by no means permit a terrific idea to go to waste, maintain a walking idea log. This would not have to be formal – a simple text record or even a handwritten magazine will do. The maximum important requirement is that it may be saved inside clean reach always.

Jot down every idea as it involves you, even if it’s not developed. Include the link to the object that inspired you and make a few primary notes about what you need to mention at the difficulty to help jog your reminiscence later. When it comes time to write your subsequent submission, choose a topic from the list and pick up where your notes left off. You’ll no longers find yourself wasting your treasured running blog time just hoping and praying to land on a fantastic idea.

7. No one will examine it besides.

For some time, it would sense like you are talking in an empty room. You’ll be tempted to throw your fingers up and end; however, do not. Persistence is your pal. Successful bloggers stick it out. You need to start with affordable expectations and realize it’d take 12 months or more to build a following. However, your efforts aren’t useless despite your readership being low. Think of your initial weeks and months of writing as laying the muse for your blog. Your first entries may be essential in setting up who you are and what you stand for. You’ll, in all likelihood, locate yourself self-referencing those foundational posts repeatedly. By linking lower back to older articles, you’ll encourage new traffic to delve into your records and notice what else they could have neglected.

Understanding that your job isn’t always accomplished when you hit the post button is critical. Traffic construction is just like running a blog as research and writing—post links to your present-day content material on social networks like Facebook and Twitter. Also, make certain to encompass social media badges in your posts to make it smooth for your readers to share content they prefer with their buddies and followers. Another way to convey extra eyes for your blog is to turn into an energetic player in the community around your topic. As you scan your RSS feeds daily, look for possibilities to submit insightful remarks with links lower back in your blog while applicable. It would help if you also approached the proprietors of greater well-installed blogs and volunteered to write a visitor publication so that one can expose you to their normal readers. Likewise, invite other bloggers to write for you. They’ll sell their gig, and you may benefit from their connections.

Finally, remember the fact that blogging isn’t just a number recreation. If the reason for your weblog is to help your commercial enterprise develop, it’s not about the volume of readers but the first-class of your readership. Are you reaching individuals who might need your product or service? Are those readers actively engaged? Do they make a point of studying each and each new put up? Are they sharing your content material with their circles of friends? A small community of devoted fans who are in shape inside your target market and evangelize for you is more precious than thousands of disengaged subscribers who occasionally examine your articles and could never purchase from you.

Sit down. Start typing.

You’ll find in no way weblog if you don’t try. Start studying. Start writing. Before you post whatever, ask friends, colleagues, and mentors to review your drafts and come up with their input. Your preliminary attempts may never even see the mild of day, but it is okay. These exercise runs will help you write off your writing capabilities, outline your content area of interest, and get your thoughts flowing. As you still expand relevant, unique content material through the years, you’ll discover that you have grown to rely on a voice of authority for the tribe of individuals who share an ardor for what you do.

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