WordPress is simple, elegant, and modular. That aggregate has made it the maximum famous internet platform on this planet, ensuing in wealthy surroundings of topics, plugins, and help. It’s a super opportunity for devs and architects; however, how do you stand out in this crowded marketplace?
Sites like ThemeForest allow creators of WordPress topics to have a constant income, bringing over half one billion dollars in revenue to their network of authors. But that sale isn’t shared flippantly. While a few authors make hundreds of thousands, 76% of WordPress topics on ThemeForest earn beneath $1,000 in step with the month (ThemeForest By the Numbers, 2016). So how do you stand proud of the gang? Let me introduce you to a team that learned how—StylemixThemes.
How Do You Stand Out in the WordPress Crowd?
StylemixThemes is a far-off crew of devs, designers, and assists professionals who started making WordPress themes in 2008 and are determined to begin selling them on ThemeForest years later. It took time and grit, and they found fulfillment sooner or later. They became Power Elite authors by earning their first million in December 2016 and have made some other million within the closing 12 months.
What’s their secret? The team mentioned their adventure in a 2016 interview. Here are the various instructions they learned: Never copy. Create something new and precise, and integrate that into your themes, plugins, and merchandise. Eat crow. Getting feedback for your work is challenging but beneficial, and an overview is a vital part of the ThemeForest submission method. Their first topic was rejected some time by the overview team, but they found out from the enjoyment, which led to a better theme.
ThemeForest reviewers didn’t just like the design we submitted; they needed to peer high-level subject matters with a great UI that may suit many buyers. We realized that our mistake was to create a topic as a single internet site for an unmarried client. Market your subject matters. A combination of Google Adwords, banners, and paid reviews has been a hit for the crew. However, they continue to search for new advertising and marketing techniques.
Stay hungry, and live foolishly. Making a consistent income from your modern issues mustn’t prevent you from developing new capabilities, topics, and merchandise. Keep creating, preserving, improving, and preserve value, and supporting your customers. And one final key lesson. They had been stimulated by utilizing a successful ThemeForest author, Chris Molitor, to begin growing micro-area of interest issues.
Avoid the Crowd with the aid of Focusing on Niche Markets.
By focusing on niches, you may find markets that are not overcrowded. In 2013, I interviewed Chris Molitor and different successful authors approximately their success in creating issues for niche markets. This is how Chris defined his initial approach to finding the right niche: He looked for ThemeForest classes that had no problems. For instance, Chris becomes the first author to make issues within the events, nightlife, church buildings, political and charity categories.
As the types started to become more famous, he could get recognition for those with the smallest variety of topics. His venture was that there weren’t many other themes to get inspiration from, “if you’re doing it right, you’re on your very own.” He researched the specific features clients in every niche wanted and blanketed them in his subject matters. He talked to actual human beings about their precise necessities. One area of interest project I did become the result of an email from a curator at a museum. They couldn’t discover whatever they wished, so I requested questions and found the wishes of the actual give-up user. I had a lot of a laugh running on it, and it’s probably my preferred niche challenge these days. (Chris Molitor)
How does Chris stand out from the gang? By not being conventional. He doesn’t create topics for all and sundry—he makes them for any individual. His trademark is specific, useful topics for a particular area of interest groups. Don’t say ‘absolutely everyone’ can use your services—be particular… Saying ‘anyone’ makes you think of ‘no one’. I can see where StylemixThemes were given their notion from. They, too, create a fine micro-area of interest issues, especially tailor-made to each industry with unique features. Here are a few examples.
StylemixThemes isn’t shy. They tell their clients that the topic is “based totally on in-intensity research into the field of enterprise, finance, and consulting.” That’s appropriate advertising and marketing. They make sure it includes additional functionality wished for commercial enterprise, finance, consulting, pie charts, graphs and development bars, and a WooCommerce shop.
Again, they point out to their clients that a lot of thought went into the blanketed capabilities: “With the growing popularity of Health Coaching and Healthy Lifestyle becoming an increasing number of huge, the niche wishes a subject which would offer everything a teacher wishes to offer him/herself and his/her program selling a better lifestyle.” So they consist of payment and booking integration. Here they encompass exceptional capabilities required for small companies in the splendor industry (consisting of salon networks in multiple places), like online booking, a complicated pricing module, and a WooCommerce save.
Pearl WP Is a Bundle of Niche Themes
With a lot of achievement with their micro-area of interest themes, StylemixThemes desired to take it to the following level. So they took the entirety they learned and mixed it right into a mega product. Pearl WP is a comprehensive bundle of the area of interest subject matters—business, logistics, clinical, eating place, construction, charity, beauty, fitness education, musical, condominium, portfolio, church, non-public blog, WooCommerce store, startup, and viral—with more niches being added through the years. So, while focussing on interest markets, they have also created a product that appeals to a wider target market. This is ThemeForest’s first subject matter bundle, so they’re blazing their trail right here. Check out their promo video.